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Do I have to own a record label to sell on House of Tracks?

You do not need to own or incorporate a record label to sell your music on House of Tracks. Instead, every seller creates a virtual label, which acts as your artist or brand name on the platform. This virtual label is required for your account and helps buyers find your catalog, but it is not an official record label or legal entity.

How the virtual label works

Your virtual label is simply the name under which your tracks appear on House of Tracks. It lets you organize your productions, build a recognizable identity, and connect with DJs, producers, and labels searching for new music. You must choose a unique name that does not copy or closely resemble any existing artist, label, company, or VST/FX brand. This protects both your reputation and the integrity of the marketplace.

Why a virtual label is required

House of Tracks uses the virtual label system to keep the platform organized and to help buyers quickly identify the style, quality, and genre focus of your tracks. Whether you are a solo producer, a ghost producer, or a team, the virtual label is your storefront. It is not a legal requirement outside House of Tracks, and you do not need to register a business or trademark to participate.

Getting started

Setting up your virtual label is the first step to selling on House of Tracks. For a step-by-step guide, see How do I become a label?. Once your label is approved, you can upload tracks, set prices, and reach buyers worldwide.

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